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Marico's Hair & Care lança nova campanha com óleo de tangerina para cabelo

Categoria: Novos Produtos


Second Cosmetics Design-Asia, leading Indian consumer goods name, Marico’s Hair & Care, releases a new marketing campaign to advertise its innovative fruit hair oils.

The new way to do hair

Launching its latest campaign, Marico’s Hair & Care has designed Hair & Care Fruit Oils with the 18-30 modern female in mind.

Formulated to moisturise and energise hair, the brand is utilising a multimedia promotion exercise to appeal to beauty and personal care buyers on the lookout for new and revolutionary hair care products.

“The new Hair & Care fruit oils address the hair nourishment needs of its young contemporary consumers. It redefines the traditional source codes of nourishment and introduces the much needed stimulating oiling experience amongst today’s youth,” stated Anuradha Aggarwal, Chief Marketing Officer, Marico, to the press.

The next era of promotions

The fruit hair care items have been introduced as a one-of-a-kind hair oil protective range. To promote its innovation claims, the collection features Shraddha Kapoor, Ambassador at Hair & Care.  Marico’s Hair & Care range has created a new avatar and centres on stimulating energy as its core marketing message.

Highlighting the strategy behind the promotional activities, Aggarwal emphasises how “the campaign is built to disrupt the category by presenting this product innovation, not through a narrative but by demonstrating the visual delight of its ingredients and hair that is full of energy”.

To maximise its launch, the company has embarked on a full 360-degree campaign that includes an engaging digital campaign, cinema branding, a high impact outdoor promotion and print focus, along with the utilisation of other channels.

Cosmetics Design-Asia, (19/07/2017)

 

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